Episode 03: Don’t hold back your B2B & B2G content marketing

The word is out about quality content in the B2B and B2G space and its role in the sales process. Now it comes down to who the best provider is. 

This week we interview Chris Parente, founder of Story Tech Consulting, a content marketing firm that specializes in providing quality content for audiences in the B2B and B2G space. 

Chris shares valuable information about the importance of producing high-quality content that isn't overly promotional on a consistent basis. 

If you’re selling something high-end in which there is a lengthy sales process, such as telecom equipment or cloud computing, then this is the episode for you.

Key Takeaways:

  • How content marketing in the B2B and B2G space differs from the B2C realm

  • New developments in the field of content marketing
  • The importance of analytics and why it needs to be coupled with quality content
  • And what marketers can expect in the near future with content marketing in the B2B and B2G sector.

You need to have quality content that is effective in staying in front of your decision makers and differentiates you from the competition.

Chris Parente, Founder at Story Tech Consultung

Chris Parente, Founder at Story Tech Consultung

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Key Resources:

For more information about Story Tech Consulting and the quality content marketing being produced for clients in the B2B and B2G sector visit: www.Storytechconsulting.com

You can also follow Chris on Twitter and LinkedIn.

Stay Tuned!

Next week we will explore the importance of outsourcing certain functions of your marketing, and how to go about selecting the right marketing for your needs. 

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