Episode 31: Struggling to Connect With Your Audience Online? You May Not Be Owning Your Why

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Tune in Below:

Also Available to Listen/Download in iTunes | Google Play Store | Stitcher Radio

Welcome to another exciting episode of The Creative Marketing Zone Podcast!

For this week's podcast, I decided to do something fun (we are always fun!) and different.

I am sharing with you an exclusive sneak peek bonus of my online course How to Skyrocket Your Brand on Social Media Without Forcing You to Eat Your Peas!

As you may recall from Episode 29, I talked about the successful launch of my first online course, and in the first module or week 1 of this course, I had Maggie Gentry of MaggieGentry.com to share a special topic on Owning Your Why.

I interviewed Maggie on my podcast on Episode 20 in which she introduced the topic of Owning Your Why to our listeners. Let's just say, we learned a lot!

 Maggie Gentry of  MaggieGentry.com

Maggie Gentry of MaggieGentry.com

So here today is an exclusive look/listen to this hot topic on why it pays to focus on your why messaging first versus what you do and how you do it. 

This topic is based on Simon Sinek’s book and popular Ted Talk - Start With Why, but Maggie has put her own spin on this with a really good homework assignment students must complete in week 1 of my course.

Because the interview was recorded on a Google Live Hangout session for my course, I do include the embedded video to watch under the key resources section. 

If you are interested in learning more about the homework assignment, or about my popular course, then feel free to email me at Eric@TheCreativeMarketingZone.com with your request. 

Tune in Below:

Also Available to Listen/Download in iTunes | Google Play Store | Stitcher Radio

Key Takeaways:

  • How Maggie started her career in the marketing industry.
     
  • What Owning Your Why is all about and why it is relevant to growing your business.
     
  • Strategies, tips and tactics Maggie uses in coming up with her and her client's "why".
     
  • Examples of companies that built their brand using their why messaging.
     
  • A fun assignment you can leverage for your own brand.
     
  • And so much more!

Key Resources:

Week 1/ Lesson 1 Video: The video for Maggie's interview, recorded via a YouTube Live Streaming video. You can watch the video below:

Episode 20: The podcast episode where Maggie talks more about the Own Your Why concept and how it can help skyrocket your brand.

How Great Leaders Inspire Action: Simon Sinek's TED Talk where he explains why you need to Start With Why first before you talk about the what and the how. 

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