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Yo yo yo, guys, happy Friday! I am super thrilled you are here for this special Friday episode because this is - how should I say - special, lol!
All seriousness though guys, this is a topic I am super passionate about because my business is in a transition mode in which I am super thrilled to start helping you identify your creative superpowers and tap into those powers to achieve greatness both personally and professionally.
First off, if this is your first time here, then welcome! I am super thrilled you are here. My name is Eric Koch (KOCH - rhymes with watch), and I am the founder and chief creative officer of The Creative Marketing Zone. And this podcast, The Creative Marketing Zone Podcast is all about sharing creative ninja tips each week with you to help spark growth in your business, or in your personal life as this episode may provide for you.
Tuesday's is when I release an interview with a marketing guru sharing his or her ninja tips to help you grow your business, and Friday's is when I do a solo episode like this one here to share some new tips I have learned this past week on what works, what doesn't work or some general marketing tips.
And if you are a repeat listening friend of the show then welcome back! I am so excited you have chosen me to be in your ear wherever you are, and I am super pumped to be on this fun and creative journey with you to help you and I both grow!
Please smash that subscribe button on your podcast listening player to stay tuned of fresh weekly content and leave me a review on iTunes or Apple Podcasts. Reviews mean so much not just to me, but also to help reach more creatives aspiring to grow.
Alright guys, so 5 unorthodox tips to help you uncover and unleash your creative superpowers. These are tips that have helped me tremendously over the years, and these are ones you more than likely won't find when doing a Google search.
Well, I can tell you that these tips will go deeper than just to shut yourself in a corner with no distractions. These tips, if incorporated, will be big lifetime game changers for you. I know because this was several years in the making for me when I looked back, and to see the growth both personally and professionally after incorporating these tips is just - how should I say - unbelievable!
This is part one of a five-part series and then I will wrap everything up on the 6th week with a free special fun offer for you.
So, let's jump in shall we?
My first tip this week is to have nothing to lose.
The heck? You mean I should be homeless?
Haha, nothing like that. But let me tell you a quick personal story here in which some of you may relate to.
A little over seven years ago I was still in my corporate career. I was working at a job I hated, but I needed to pay the bills. I had a house, the possessions, toys, credit card bills, etc. I needed this job as I was the breadwinner for the family at the time supporting my wife and three boys.
It was a brutal time for me. I clearly remember having that Sunday at 4 pm creep hit me in which I dreaded Monday morning to commute to work. Then when Friday rolled around I was the happiest person alive.
Funny thing is I knew eventually I would be doing my own thing, running my own business and being my creative self, but at the time the vision of being where I am now was nowhere on the horizon. Crazy how much can happy in just seven short years is all I can say.
In June of 2011, I took an awesome trip with the family to Disney World. It was such an awesome time. My wife at the time began exploring veganism and the minimalism movement.
Veganism has nothing to do with the show, but eventually, she did become a big name in the vegan community - still is. But the whole minimalism thing at the time threw me off.
She was saying to me on this trip that we should consider getting rid of a bunch of stuff we did not use or need - e.g. clothes, furniture, TV's, the microwave, etc.
I thought she was going crazy when she said this to me. And to make things even crazier she was mentioning we cancel our cable. I didn't know how to respond at the time especially since I was big into watching sports.
I did, however, start to come around - gradually. I started with the clothes, consolidating debt and paying off credit cards, getting rid of furniture I did not use anymore, and eventually the TVs - we went from four down to one, lol.
The final transition for me was to cut the cord on cable before cord cutting was an actual term. We stuck with Netflix to get DVDs in the mail and streaming and it was quite the adjustment at first.
Our favorite TV show we used to watch together was The King of Queens and I bought all 8 seasons on DVD and we would fall asleep to these episodes each night - what a funny show!
About or month or so into this journey I started to notice a big shift in my life. First and foremost, I noticed that our expenses went way down!
The other thing I started to notice was that I was able to focus more time on pursuing a creative hobby in the evenings. I was no longer picking up the kids from daycare, snatching a beer, making the kids dinner, getting them ready for school the next day, putting them to sleep then passing out in front of the idiot tube (my wife was working an opposite shift from me at the time).
I shifted my energy to start working between 9 - 11:30 pm each evening on a hobby of mine, which was writing for a blog I had. I was having fun with this. This was my creative outlet during those two or three hours or so. I lost track of time and experienced Flow moments as I talked about a few episodes back. It was a great feeling.
For those tuning in who have a child or kids to raise I can totally relate to you here. My kids are now teenagers, and I am dealing with a different set of problems with them. But those early years – it was a struggle. I give mad respect to you is all I can say - just keep pressing forward and find those windows or pockets of time when the kids are asleep to work on your dreams/business, etc. It will pay off!
Okay, so I digress here. Long story short to this whole theme for tip number one is that if you have a lot of distress (negative stress in your life), then it is time to start the elimination process.
This has been a seven-year journey for me to get to this point, which I think is quite slow. But you can definitely expedite this process by starting to get rid of all the stuff in your life that is weighing you down.
The less baggage you carry the less weight will be holding you down. And the less weight that you have, the more freedom you can experience.
It's no secret to many of my listening friends of the show that I have been through a lot of crap to get to this point. I have been through a couple of bankruptcies, a foreclosure in which I thought we would once be homeless living in our minivan as a family, a marriage separation and so much more.
Life sometimes just doesn't work out the way we want it to. But the one thing I have found that does work is to keep razor focused on how you want your story in life to end and what you want to do in order to achieve that mission. And if your mission is to help as many people as you possibly can then even better.
Getting rid of excess weight pays off. You don't need to live like a nomad, but you can cut stuff out of your life to eliminate burdens that are bringing you down. This includes relationships.
Less is more, and less is sexy in my opinion. With fewer burdens weighing you down you can focus your attention on more life experiences, and naturally, you will begin to tap into your creative powers and will use these powers to improve your life personally and professionally, but also to help others do the same.
Alright guys, so that is it for this week for the first part in our Friday series here. Let me know what you think.
Are you experience a lot of stress in your life?
What is the cause of this stress, or a better question is – what is weighing you down?
What can you eliminate or cut back on to help alleviate your stress?
Take a good look and start to write down on a piece of paper what these are on the left side of the page. Then on that same sheet of paper (on the right-hand side) write down how you want your life to look like in the next three (3) to five (5) years.
In between the burdens you wrote down the left-hand side of the paper, and where you want to be in three years is where you will start to write out your action plan on how to get to where you want to go.
Start out small – don’t make huge drastic changes overnight. Meaning, if you find that you don’t have enough time to work on things at night, then figure out a way to start waking up a little earlier a few times per week to start. Then eventually you will feel so motivated to wake up early each morning to continue working on your passion.
Less is more, and less is sexy my friends.
I would love to hear from you. Email me or connect with me on IG and let me know. Next Friday will be part two in our series.
Thanks for tuning in and be on the lookout for Tuesday's episode featuring another awesome marketing guru sharing some creative ninja tips your way.
Enjoy your weekend!