Tune in Below:
Welcome to another exciting episode of The Creative Marketing Zone Podcast! I am your host and chief creative officer, Eric, and this is the weekly podcast for all things creative to help you build and grow your business.
Today we have a very special guest on our show, Rev Ciancio, who specializes in local, influencer hospitality marketing as well as reputation management.
Rev has led many clients to new levels of local, national and international success in the hospitality, financial service and entertainment sectors. Some of his notable recent honors include being:
Travel Channel "Burger Land" Guest host / expert Burger taster
Rev is currently the Director of Industry Insights at Yext, which is the leading Digital Knowledge Management (DKM) platform. Yext helps companies gain control over their brand experience across the digital universe of maps, apps, search engines, voice assistants and other intelligent services that drive consumer discovery, decision, and action. Thousands of businesses leverage the Yext Knowledge Engine™ to manage their digital knowledge including their online reputation in order to boost brand engagement, drive foot traffic, and increase sales.
And Yext has been named a Best Place to Work by Fortune and Great Place to Work® as well as a Best Workplace for Women. How cool is that?
Rev is here to today to share some insights on influencer marketing. Here on The Creative Marketing Zone Podcast, we have referenced influencer marketing in several episodes, but never have we had an entire episode dedicated to this hot marketing strategy.
Rev recently ran a webinar series, entitled, How to Get Started and Win with Influencer Marketing. The training was part of Local Marketing Institute Local Business Marketing Summit.
During his training, Rev covered topics such as:
All the types of influencers
Influencer campaigns that work
Best practices for collaboration
And how to spot a fake influencer
We will be covering all of this today.
Now, if this is your first time tuning into the awesomeness of this show then welcome – I am super thrilled you are here! Tuesday’s is when we feature an interview with a marketing guru sharing his or her ninja tips to help you build and grow your business. Then on Friday’s I release a solo episode sharing something new I have learned that works, doesn’t work, or some general creative marketing strategies and tactics you can use to help you grow.
And if you are a repeat listening friend of the show, then I am also super ecstatic you are back here again to learn some awesome creative ninja tips in your ear wherever you are! As you know, this show keeps getting better and better each week, and your excellent feedback – whether it is from the reviews on Apple Podcasts or iTunes or from the emails I receive means a lot. Thank you for continuing to tune in and be sure to smash that subscribe button on your podcast listening player to stay tuned of fresh content each week!
So without further ado, let’s welcome Rev to the show!
Tune in Below:
How to Connect With Rev
Local Business Marketing Summit: 18 video sessions with local marketing experts sharing digital strategies that really work for local businesses!
*Please note: The summit is now closed, but you can still access all of the video sessions plus 70 additional sessions with a free VIP Pass.