#86: How to Build a Business Around the Life You Want to Lead

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Also Available to Listen/Download in iTunes | Google Play Store | Stitcher Radio | Spotify | And More!

Welcome to another exciting episode of The Creative Marketing Zone Podcast! I am your host and chief creative officer, Eric, and this is the weekly podcast for all things creative to help you build and grow professionally and personally!

Now, guys, I am super stoked to bring on today’s featured guest, Blake Schofield, CEO of Connections Illuminated. Blake is going to share some ninja tips on how we can build a business around the life we want to lead versus having that corporate job mindset.

This is a topic of interest for me and I know for many of our listening friends. As many of you know, I spent years in the trenches in corporate America working jobs I knew were a means to an end, but needed at the time to support my family.

I knew eventually I would be doing my own thing, but it was a process for me to get here. Years of blood, sweat, and tears went into this, and many sleepless nights along the way while trying to raise a family.

When I finally decided to take the leap and go off on my own full-time I was on, how should I say, cloud 9! It was like that feeling after graduating from high school or college and immediately thinking I had all the time in the world, but I soon found out this wasn’t the case.

Earlier this year I experienced major burnout following the social media for beginners online course I ran, which produced good results.

But the course, while managing client accounts, and trying to raise a family just wasn’t jiving. And my health also took a toll as I was stressed and put on a bunch of weight.

I was working around the clock, and things just weren’t going the way I expected. Thankfully, I am in a much better spot now, and the weight has come off, but this was a difficult process to go through.

Blake in a few moments will share with us more about her personal story and journey to get to where she is today. But just to give you a sneak peak, Blake is a mom of three kids who spent 18 years in Corporate America building, growing, and turning around 8 or 9 figure businesses, including a $600 million dollar business at Target Corporation & building a business from scratch at Stitch Fix that launched with over 75,000 women on a waitlist! How cool is that?

After spending many years frustrated at the lack of control she had over her life, capped a the impact she could make & having a deep desire to do more meaningful work, she decided to take the ultimate leap by leaving corporate behind and make her biggest impact yet.

Today, she helps women get clarity on how they can use their talents and passions to leave unfulfilling careers and get the freedom to make bigger impacts in the world and at home, on their terms.

It is her mission to change the perspective about what women can accomplish in this world.

We will talk about what Blake had to go through to get to where she is today, some of the mindset shifts involved, some of the examples of women she has worked with and their transformational results, and so much more.

Blake will also go over systems and processes to have in place when running your business to avoid burnout as I experienced.

Whether you are a solopreneur, agency owner, or a marketing geek like myself, you will find this episode super powerful as you will walk away with awesome ninja tips you can apply both professionally and personally.

As you have heard me talk about in recent solo episodes, I truly believe we all have creative superpowers waiting to be discovered and unleashed. And applying some of the tips shared today can certainly help you on this journey to release your creative superpowers the world oh so needs!

Now, before we jump into the awesomeness of today’s episode, I want to first say thank you for taking the time to tune in to The Creative Marketing Zone Podcast! If you are new here, then welcome! Each Tuesday I release a new interview with a marketing guru and/or business owner sharing his or her ninja tips to help you grow, and on Friday’s I release a short solo episode on something new I have learned that works, doesn’t work, or general marketing tips to help you creatively grow personally and professionally.

And if you are a repeat listening friend of the show, then welcome back! I am super thrilled you have chosen me to be in your ear wherever you are. As you know this show keeps getting better and better each week, and I am just so thrilled to learn and apply some awesome tips with you each week from our amazing guests on the show!

If you haven’t done so yet, be sure to smash that subscribe button on your favorite podcast listening player so you can be alerted of new episodes. And if you haven’t done so yet, then be sure to leave a review on iTunes after tuning into today’s show.

Reviews on iTunes are critically important as it helps to attract and bring in more awesome listeners like yourself who are eager to learn creative ninja hacks to grow their business.

And if you do leave me a review, then please let me know by emailing me at Eric@thecreativemarketeingzone.com, or reaching out to me on social media. I am fairly active on Instagram, Twitter, and LinkedIn these days,

If you leave a review, then we just may showcase yours on a future episode, just like we are doing here today as this review comes from O.Tag, which states:

Highly Recommend!!

This is a very informative podcast. He offers great tips and exposes the listeners to different perspectives on marketing through his own wisdom and through the guests he brings on the podcast. I found it really helpful and definitely recommend it.

Thanks so much, O.Tag, I truly appreciate you tuning in, leaving an awesome review and if you are tuning in today then I am sending mad creative vibes your way!

Alright guys, we have an awesome interview to share today! So without further ado, let’s welcome Blake to the show!

Tune in Below 👇

Also Available to Listen/Download in iTunes | Google Play Store | Stitcher Radio | Spotify | And More!

Key Takeaways From Today's Episode:

  • Blake’s story on how she got in and out of retail merchandising building, growing and turning around multi-million dollar businesses to go off on her own to grow a thriving coaching business.

  • Her experience going through this process while raising a family.

  • Tips on how to discover and unleash your unique gifts, and how Blake discovered her superpower of empathy.

  • Why it pays to be authentic.

  • How to avoid the burnout trap and the systems and tools needed.

  • Why it pays to get a vision, prioritize, do a weekly reflection, practice gratitude, and set 2-3 goals to accomplish this week.

  • The process of the 3 V’s -> determining and understanding your value, how to validate your business and sell from a place of service, and velocity to scale and skyrocket your business.

  • Two excellent examples of clients Blake has worked with applying the 3 V’s and their transformational results.

  • Why it pays to have a mentor. An entrepreneur alone is an entrepreneur at risk.

How to Connect With Blake:

If you are a driven, heart-centered woman who has found yourself to be unfulfilled in your professional career and you are trying to figure out what your next path is, then join Blake’s Facebook Group called Creating Life On Your Terms. 👇👇👇

👉👉👉 Creating Life On Your Terms Facebook Group -> https://www.facebook.com/groups/creatinglifeonyourterms/

Website: www.connectionsilluminated.com

LinkedIn -> https://www.linkedin.com/in/blake-schofield/

Facebook -> https://www.facebook.com/blakeschofield