#87: End of Year Creative Content Marketing Ideas and SEO Tips

End of Year Creative Marketing Content Marketing Ideas and SEO Tips.jpg

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Welcome to another exciting episode of The Creative Marketing Zone Podcast! I am your host and chief creative officer, Eric, and this is the weekly podcast for all things creative to help you build and grow personally and professionally!

If you are new here to the show, then welcome! I am super thrilled you are here. Tuesday’s is when I release an awesome interview with a marketing guru sharing his or her secrets and on Friday’s is when I release a solo episode, just like this one, on something new I have learned that works, doesn’t work, or just some general creative marketing tips.

And if you are a repeat listening friend, then welcome back! I am super ecstatic that you have chosen me to be in your ear wherever you are. As you know, this show just keeps getting better each week, and I am super thankful to have you here with me along this fun journey!

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And if you are totally up for it, then definitely leave me a review on iTunes! As you know, reviews are super important as it helps bring in more awesome listening friends like yourself who are eager to start implementing creative marketing strategies and tactics. If you do leave me a review on iTunes, then let me know by emailing me at Eric@Thecreativemarketingzone.com and I will provide a special shout out on a future episode, like what I have been doing on Tuesday’s.

Alright guys, before I dive into today’s episode, what did you guys think about episode 86 with Blake Schofield? I listened to that episode three times now and I have some homework to do! But I am looking forward to it, as I am sure you are when it comes to growing and scaling your business.

Blake did an awesome job sharing her powerful story, along with examples with tons of tips, including the 3 V’s – value, validate and velocity. So much good stuff there. Be sure to check out that interview after this episode and let me know what you think and connect with Blake on social media. I linked up all of her info on the show notes page to the show on episode 86.

Alright guys, let’s dive into the solo episode this week. One thing I do in the mornings is go through my Flipbook under the Internet Marketing section to read some cool articles. I share many of these articles on Twitter, LinkedIn, and my Facebook business page and I learn a lot!

The first one I want to share from smallbiztrends talked about 6 Holiday Season Content Ideas. Content marketing as you know can be tough. Hell, it is tough sometimes coming up with these episodes for this podcast sometimes, but this article mentioned several good ones you may want to consider if you are doing your own content marketing, content marketing for a client, or some ideas for 2019.

Summary posts to recap some of your best content from the past year is an excellent one to consider. I was thinking of taking some of the best episodes from this podcast and packaging it up as an audiobook. But I may have to consider this for next year as I know this will take a bunch of work on my end.

Another one is a teaser post on what to expect next year. This is something worth considering as people tune into your consistent content. For instance, with my podcast, I have about eight or nine interviews already recorded that need to be edited. I could provide a quick teaser on these, which I think would be cool.

Another article I came across on Business2Community talked about 8 Ways to Repurpose Content to Extend its Lifespan. I will list five of these here, but again you can find the link to the article that explains these in more depth on the show notes to this page.

1)    You can repurpose blogs into an e-book

2)    Repurpose podcasts into an e-book

3)    Repurpose statistics into an infographic

4)    Repurpose webinars into a SlideShare

5)    Repurpose video tutorials into a web course

Another article I came across on Business.com was talked about SEO and how you can spy on your competition for better SEO. This article was a good actionable one that discussed how you can research keywords, identify your top competitors, find the keywords your competitors use, analyze their sites for keyword data and meta tags, and how to analyze their rankings. Super actionable to check out as you up your SEO game in 2019.

Okay, so the last thing I need to mention today was something I have to bring attention to from episode 84 in which I talked about Two Mind Blowing LinkedIn Ninja Hacks to Build Targeted Relationships.

One of the tips, unfortunately, is no longer valid. This is the one about exporting your LinkedIn contacts into a CSV or Excel file and importing them into Facebook to create a custom audience. Unfortunately, this tactic was severely exploited (not because of me talking about it on the podcast), but it was a tactic that was being used a ton and LinkedIn has put a halt to it.

These tips I shared from the episode came courtesy of Karen Yankovich who spoke at the recent DC Podfest I attended and Karen was kind enough to inform me on LinkedIn that this tip is no longer valid.

I did come across an article on The Verge which is linked to the show notes to this episode that pointed out that LinkedIn used 18 million non-user emails to target Facebook ads.

However, the first tip shared on that episode is totally still on point! And that was the one in which you can walk into a room or a networking event, open the LinkedIn mobile app on your phone, and go to the Find Nearby button with your Bluetooth turned on, and LinkedIn will find these people around you on LinkedIn so you can start to connect with them. This is a totally awesome feature I will be using more often!

Alright guys, so that’s it for today. Thanks as always for tuning in and I hope that these ninja tips can help spark some creative juices into your business. Be sure to be back here on Tuesday for our next featured interview, which will be another awesome one!

Have a great weekend and talk to you on Tuesday!