#94: How to Build the Right Marketing Funnel For Your Business

Michelle Evans - How to Build the Right Marketing Funnel For Your Business - The Creative Marketing Zone Podcast.png

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Howdy, everyone! I am super stoked that you are here for another awesome interview on The Creative Marketing Zone Podcast. I am Eric Koch (rhymes with Watch), your host and chief creative officer of The Creative Marketing Zone, and this is the weekly podcast on all things creative to help you build and grow your business!

Now today, guys, I am super thrilled to bring a marketing funnel guru, Michelle Evans on our show!

Michelle helps coaches, experts, solopreneurs, and online business owners go from Simply Surviving to Sold Out using the power of marketing funnels. And she has been at this for a long time with plenty of proven results under her belt.

Now, I don’t usually do this at the top of the show as I typically allow time at the end for our guests to share their key resources, but do yourself a favor – check out Michelle’s website at MichelleLEvans.com and take her free quiz on her homepage to discover the type of funnel you will want to implement for your business.

You guys know I love bringing on guests who practice what they preach and Michelle definitely checks off this box for sure! Just by taking her free quiz I was able to discover my funnel strategy (the Discovery), and she makes it easy by clicking on a link to import the funnel into your free 14-day ClickFunnels account using her affiliate link. She even provides a free tutorial video that walks you through your custom funnel inside of Click Funnels which I thought was really cool.

I am sure Michelle will mention this during our conversation, but I wanted to bring this to your attention at the forefront since I was able to get a ton of value from her lead magnet.

On today’s show, guys, Michelle is going to dissect what is needed in a good funnel campaign, examples and results from clients, and so much more.

Be sure to take notes, bookmark, share with your colleagues and friends, and re-listen to this episode if needed. I know I will be!

Now, if this is your first time tuning into the awesomeness of The Creative Marketing Zone Podcast then welcome! I am super thrilled you are here. Each week I release a new episode featuring am awesome marketing guru sharing his or her ninja hacks or tips to help you get in the creative marketing zone for your business.

I have been doing this show for over a year and a half now and it is such a pleasure of mine to be able to connect with awesome folks, like Michelle, who come on and share their tips – for free! I get to learn with you along this journey and believe me, this journey will continue!

And if you are a repeat listening friend of the show, then welcome back! As always, I am super elated that you have chosen me to be in your ear each week wherever you are. As you know the show keeps getting better and better, and I could not have been able to do this without your support.

Speaking of support. If you can do me a HUGE favor if you haven’t already done so, please smash that subscribe button on your favorite podcast listening player to be alerted of new episodes each week. And if you are tuning into The Creative Marketing Zone Podcast on iTunes, then do me a solid and leave me a review!

As you know, reviews mean a ton as it helps me climb the charts as a top rated podcast in the marketing category of iTunes and it helps bring in more awesome listening friends like yourself who are eager to learn creative marketing strategies and tactics to grow their empires!

And if you leave me a review, then do me a huge favor and let me know on social media. I am mostly active on Instagram at TheCreativeMarketingZone, LinkedIn, Twitter, and Facebook. You can also email me directly at Eric@TheCreativeMarketingZone.com and I will be sure to give you a special shout out, like what I am about to do right now with this week’s featured review from Kfir01, in which Kfir states:

Awesome Podcast!

I absolutely love that I can come here and learn something new each week for my business. Marketing can be confusing, especially in today’s digital age. Eric does a great job of bringing on guests who are everyday business folks like me but are much more proficient with their marketing game. I also enjoy Eric’s solo episodes. Keep em coming! – Kfir01

Kfir, thank you so much, my friend! So glad that this show is helping you. And as I mentioned earlier, I get to learn with you each week. Of course, I encourage you, and all of our listening buddies to take what you learn and put it into action, for that is where the real magic happens! Thank you again, brother.

One last thing guys before we jump into the awesomeness of today’s show. I work with a lot of coaches, consultants, marketers, and agency owners when it comes to helping them put together marketing campaigns using my custom creative marketing blueprint guides or roadmaps. These are step-by-step actionable guides to help you improve your marketing game to be more visible, build an audience, and generate leads that turn into sales.

If you or someone you know is feeling overwhelmed or confused when it comes to marketing your business then hop on a free strategy call with me.

On these fun strategy calls, you and I get to connect and I have the opportunity to learn more about your business and what you may be struggling with. I also provide you with actionable strategies and tactics you can walk away with so you can begin focusing on the right marketing strategies and tactics to grow.

You can find the link here to set up your free creative marketing strategy call. You can also take advantage of my free resource guide on 5 creative hacks to get more clients in 2019.

Alright, guys, we have an interview to conduct, don’t we? So, without further ado, let’s welcome Michelle to the show!

Tune in Below 👇

Also Available to Listen/Download in iTunes | Google Play Store | Stitcher Radio | Spotify | And More!

Key Takeaways

  • I loved Michelle’s story on how she became fascinated with Marketing growing up stemming from her childhood all the way through her corporate career of 16 years, including working for Microsoft for many of those years.

  • Michelle talked about the importance of having a good starting point, which is clearly knowing the problem you solve for your audience. She also stressed the importance of using the kind of words that come out of your client’s mouths on your marketing copy and website.

  • You also need to figure out your ultimate endpoint – e.g. is it to take advantage of a special offer? Do you want to land more discovery calls, sign up for a webinar, etc.? Once you have your starting and end points figured out, then this is where your marketing funnel comes into play to bridge this gap between the two.

  • Michelle also talked about the important parts of a good funnel. First, warming up your audience is key to bring in the right people. This is where you can attract them with stories, examples, good questions, etc. You also want to invite your audience in. This is where a good lead magnet comes into play. As you guys know, lead magnets was a big topic for us on several episodes in 2018, and on episode 91. And finally, you want to have a clear next step for your audience. Do you want them to hop on a call with you, join a webinar or masterclass, etc.?

  • I loved Michelle’s stories on her 1,000 failed sales calls that produced no results and the email list she rapidly built from being featured on a major publication that produced ZERO results in her bank account. This is a stark reminder that it is not about the numbers but about having the right audience in your funnels.

  • Michelle then went on to discuss how to set up a good marketing funnel and some good examples, one of them from a fashion client that totally became a game changer. This example was helpful because it clearly shows that funnels aren’t just for marketers.

  • Lastly, Michelle shared some of the tools that are out there. ClickFunnels is what Michelle uses, but there are also many others out there that can be suitable for your business, such as Leadages, Kajabi, Thrive Themes and more.

How to Connect with Michelle and Key Resources

Michelle’s Website and Free Funnel Quiz


Here on the home page, you will see where you can take her quiz to learn which type of funnel is right for your business. And as mentioned at the beginning of this episode, Michelle even walks you through in a video tutorial how to set up this funnel for your business – super cool and definitely take advantage of this for your business!

Michelle’s Podcast on all things Funnels


Tune in and learn some cool things on The Marketing Funnel Show! This is the weekly show that features strategies, insights, and occasional interviews to grow your expert business online.

Free Personality Quiz from Sally Hogshead


Sally’s quiz is super insightful as you will discover the exact words to sell yourself to prospects, the types of tasks that perfectly fit your personal brand, and so much more. You heard us talking about this on the show and I found this, along with Michelle’s funnel quiz to be EXTREMELY helpful. So do yourself a favor and take advantage of both resources.

Alright, guys, that is all I have for you this week. Again, be sure to smash that subscribe button on your favorite podcast listening player to stay tuned of fresh content each week. Share with your friends and family, and drop me a review on iTunes. Once you leave me a review let me know on social media or by email. 

And if you or someone you know is struggling with their marketing right now, then hop on a free creative marketing strategy call with me so we can hash this out. Again, you can find the info to hop on the call with me here -> https://www.thecreativemarketingzone.com/creative-marketing-strategy-session/

As always, I like to close things out by stating to go out and practice your ABC’s to success. Always be closing, yes, but also, always be creative and take action! Talk to you next week!