#96: Web Trends To Clear the Dance Floor For Your Business in 2019

Pia Larson, Chief Imagination Officer and Founder of   Fingerprint Marketing

Pia Larson, Chief Imagination Officer and Founder of Fingerprint Marketing

Tune in Below 👇

Also Available to Listen/Download in iTunes | Google Play Store | Stitcher Radio | Spotify | And More!

Howdy everyone, welcome to another exciting episode of The Creative Marketing Zone Podcast! I am your host and chief creative officer, Eric Koch (rhymes with watch) and this is the weekly show on all things creative to help you grow – professionally and personally!

Now guys, today I am super thrilled to bring on Pia Larson, Chief Imagination Officer and Founder of Fingerprint Marketing, an award-winning web design and digital marketing agency that specializes in brand identity development, custom website design, marketing, content strategy, e-commerce and more.

Fingerprint marketing has been in business for 12 years now, and Pia has a really interesting story as to what led to the inspiration behind the name of her company, which I am excited for her to share with us here shortly. You can find out more info about Pia and what her awesome team is up to at FingerPrintMarketing.com.

Now, I wanted to bring on Pia today to discuss web trends happening or what to expect here in 2019, which we are now in February marching our way ahead.

Pia will also share with us the top 10 things to help you stand out online, or as she likes to refer to as getting into the party, along with some additional ninja tips to open up the dance floor.

Now, if this is your first time tuning into the awesomeness of The Creative Marketing Zone Podcast then welcome! I am super thrilled you are here. Each week I release a new episode featuring an awesome marketing guru sharing his or her ninja hacks or tips to help you get in the creative marketing zone for your business.

I have been doing this show for over a year and a half now and it is such a pleasure of mine to be able to connect with awesome folks, like Pia, who come on and share their tips – for free! I get to learn with you along this journey and believe me, this journey will continue!

And if you are a repeat listening friend of the show, then welcome back! As always, I am super elated that you have chosen me to be in your ear each week wherever you are. As you know the show keeps getting better and better, and I could not have been able to do this without your support.

Speaking of support from everyone tuning in - if you can do me a HUGE favor if you haven’t already done so, please smash that subscribe button on your favorite podcast listening player to be alerted of new episodes each week. And if you are tuning into The Creative Marketing Zone Podcast on iTunes, then do me a solid and leave me a review!

As you know, reviews mean a ton as it helps me climb the charts as a top rated podcast in the marketing category of iTunes and it helps bring in more awesome listening friends like yourself who are eager to learn creative marketing strategies and tactics to grow their empires!

And if you leave me a review, then do me a huge favor and let me know on social media. I am mostly active on Instagram at TheCreativeMarketingZone, LinkedIn, Twitter, and Facebook. You can also email me directly at Eric@TheCreativeMarketingZone.com and I will be sure to give you a special shout out, like what I am about to do right now which actually comes from Kevin Koskella, who you might remember from our previous episode – episode 95 in which Kevin states:

Lots of amazing takeaways

Been listening to Eric’s show now for a few weeks, and I love that every episode is super focused, always with actionable takeaways. It’s also very well produced and strikes that perfect balance of useful info and authenticity. One of the only business shows I’d recommend listening to.

Kevin, you are the man, thank so much for the awesome review. Everyone tuning in, be sure, if you haven’t already done so, tune in to episode 95 with Kevin after this episode of course. Kevin’s company, Work Hero specializes in unlimited technical and design tasks by experienced programmers and designers for a flat monthly fee. WordPress, Click Funnels, Kajabi, and so much more, they handle it for you by assigning you a hero. Check them out at www.useworkhero.com today and take advantage of their free 7-day risk-free trial. Good stuff!

One last exciting announcement guys before we jump into the awesomeness of today’s show.

As you may or may not know, I work with a lot of coaches, consultants, marketers, and agency owners when it comes to helping them put together creative marketing campaigns that help drive more visibility and exposure, engagement with their target audience, leads, and sales for their business.

If you or someone you know is feeling overwhelmed or confused when it comes to marketing your business, are tired of throwing spaghetti on the wall to see what sticks, or would just like to learn more about some cutting-edge stuff that will take your business to the next level then do yourself a huge favor.

If you are on your mobile phone tuning into this podcast or have your mobile phone nearby, then simply text the code word “strategy” to 31996 right now and I will send you the link to schedule your free creative marketing strategy call with me. I have just a couple of spots remaining to hop on a call with me in February remaining so definitely take advantage of this cool free offer.

On our call together we will get the opportunity to connect, learn more about your business, and I will provide recommended strategies and tactics to help you get to where you want to go – for free! I also provide a recommended blueprint or roadmap, which is basically a detailed step-by-step marketing plan, which we can talk more about if there is a need.

Again, simply text the code word “strategy” to 31996 to get the link to set up the free call with me. I look forward to connecting with you and learning more about your business!

Alright, guys, we have an awesome show to conduct, don’t we? So, without further ado, let’s welcome Pia to the show!

Tune in Below 👇

Also Available to Listen/Download in iTunes | Google Play Store | Stitcher Radio | Spotify | And More!

Key Takeaways:

How cool was that, right guys? Super awesome to have Pia on the show to share some web trends in 2019 to incorporate in helping you not only stand out, but to also enhance your user experience, keep users on your website longer, drive more leads, and so much more! Here were some of my key takeaways from today’s episode:

  • The power of video and why this should be on your website. The first 15 seconds are going to be super crucial here. And asking a question up front, such as, “Are you struggling with, XYZ?”, testimonial videos throughout your website and so much more can go a long way.

  • Why chatbots are going to play an ever-increasing role. This is not a first you have heard about this on the podcast, and I have already started using this for clients and have seen incredible results.

  • Integrative animations on your website. Gifs, screencasts and hovering motion users can experience when using their mouse to keep people on your website longer.

  • The Top 10 things to get into the dance party and open up the dance floor. First, you need to get invited, then you need to get to the red carpet, get past the bouncer, and eventually clear the dance floor. This all starts with the basics – a mobile ready site. Load speed, a blog with quality keywords and information on your topic, security and SSL security, hosting, video, and basic SEO, value proposition all come into play here as well.

How to Connect With Pia:

Pia Larson Facebookhttps://www.facebook.com/pialrsn

Fingerprint Marketing Facebook - https://www.facebook.com/FingerprintMarketing/ Talk about the power of video, her banner on her Facebook business page is definitely worth checking out at Fingerprint Marketing.


Check out her contacts, anyone you would like an introduction to let her know and she will be more than happy to connect you. I will definitely take advantage of this for myself.

And of course, take advantage of your free website diagnostic at www.Fingerprintmarketing.com/diagnostic. Here is where you can get a free full synopsis of your website, what to improve and so much more!

Guys, Pia has been at this a long time and she not only talks the talk, but she also walks the walk, so definitely do yourself a favor and connect with her.          

Alright, guys, that is all I have for you today. Thank you so much for tuning in. Be sure to join us again next week as we will continue on with some more awesome creative marketing ninja tips for your business. And again, if you or someone you know needs some creative marketing assistance to take your coaching, consulting or even your agency to the next level, then text the code word “strategy” to 31996 from your mobile phone to secure your spot for your free strategy call with me today.

I will continue the tradition of closing out by stating to go out and practice your ABC’s to success. Yes, always be closing, but also, always be creative and take action!

Talk next week.