#98: AI, Machine Learning, and Predictive Analytics Basics For Your Business

Magnus Unemyr.PNG

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What’s up, everyone! How is your week going? If this is your first time tuning into The Creative Marketing Zone Podcast then welcome! My name is Eric Koch (rhymes with watch) and this is the weekly podcast for all things creative to help you get into the creative marketing zone for your business.

Each week I bring on a new guest who comes on and shares their weekly ninja hacks to help you grow your business. And I get to learn along with you on this journey, which I think is super cool and fun!

If you are a repeat listening friend of the show then welcome back! As always, I am super thrilled you have chosen me to be in your ear wherever you are. And as you know, this show is now inching its way towards the two-year mark and I am just amazed at how this show has progressed since episode one.

I often joke about this now, but I cringe when I listen to the first 30 or 40 episodes. I was a nervous wreck behind the mic, often times sweating profusely underneath my armpits.

But today I am much more relaxed and comfortable behind the mic and having fun. I have also made a lot of improvements to the show since the first episode, so I imagine more will take place as the show continues to evolve.

So before I give a quick primer of what to expect for today’s exciting show, if you can do me a huge favor and show your support by subscribing to my podcast on your podcast player so you can be alerted of new episodes each week.

And if you can drop me a review on iTunes please do so! Reviews mean a ton for the show as it helps to lure in more awesome folks like yourself eager to learn some creative marketing hacks to help grow their empires.

If you do leave me a review, then do me a huge favor and let me know on social media. I am mostly active on Instagram at TheCreativeMarketingZone, LinkedIn, Twitter, and Facebook. You can also email me directly at Eric@TheCreativeMarketingZone.com and I will be sure to give you a special shout out.

Alright guys, today I am super thrilled to bring on Magnus Unemyr who is an inbound marketing and automation specialist, non-fiction author, and speaker. He is the author of Data Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning. Magnus is also big on talking about how the Internet of Things (IoT) can drive marketing automation logic.

Over the past couple of years, Magnus’s focus has been creating state-of-the-art marketing strategies using some of the world’s most advanced automation tools. We are actually going to learn more today from Magnus on what these tools are, how they work, examples and results, and actionable tips to ensure the right systems are in place to help you drive real results.

We are also going to learn more about the power of AI and machine learning, and how this can affect your business in 2019 and beyond.

Now I am a big proponent of modern technology, and I don’t know about you, but sometimes I get intimidated when I have to learn a new platform, especially if I know ahead of time that it may require a huge learning curve.

Marketing as we all know has become more aligned with sales these days, and the tools Magnus will be discussing on today’s episode are designed to help us in this realm. They are also here to help us learn more about our ideal customers, the type of messages to send and how we can create and capture a better user experience.

I say all of this to say that we shouldn’t let modern technology stop us in our tracks. Use what’s out there that can help you grow your business to the next level and implement these systems one-step at a time – believe me, just a simple 1% effort each day adds up!

Now, this episode today guys is brought to you by The Creative Marketing Zone Roadmap.

As you may or may not know, I work with a lot of coaches, consultants, marketers, and agency owners when it comes to helping them put together creative marketing campaigns that help drive more visibility and exposure, engagement with their target audience, leads, and sales for their business.

If you or someone you know is feeling overwhelmed or confused when it comes to marketing your business, are tired of throwing pasta noodles on the wall to see what sticks with your marketing, or you would just like to learn more about some cutting-edge stuff that will take your business to the next level then do yourself a huge favor.

If you are on your mobile phone tuning into this podcast or have your mobile phone nearby, then simply text the code word “strategy” to 31996 right now and I will send you the link to schedule your free creative marketing strategy call with me. February was a busy month with calls but March has just opened up so definitely take advantage of this free cool offer.

On our call together we will get the opportunity to connect, learn more about your business, and I will provide recommended strategies and tactics to help you get to where you want to go – for free! I also provide a recommended blueprint or roadmap, which is basically a detailed step-by-step marketing plan, which we can talk more about if there is a need.

Again, simply text the code word “strategy” to 31996 to get the link to set up the free call with me. I look forward to connecting with you and learning more about your business!

Alright, guys, we have an awesome show to conduct! So without further ado, let’s welcome Magnus to the show!

Tune in Below 👇

Also Available to Listen/Download in iTunes | Google Play Store | Stitcher Radio | Spotify | And More!

Key Takeaways:

Magnus background and what got him into social technologies, predictive analytics, machine learning.

How is AI and machine learning affecting businesses today, and what can we expect in the near future?

Examples of AI use in companies currently. Most companies are already using AI and may not even know it – for instance email optimization and marketing landing page optimization, chat bots and voice assistants.

Magnus specific examples and how he uses Hubspot to help with his marketing automation, including predictive lead scoring.

How we can go about using AI and marketing automation to set up some trigger based campaigns for our business.

And how cool was some of the tools Magnus shared? The Lumen5 tool is one in particular I am excited to check out as this can help in turning your blog content into a short video.

How to Connect with Magnus:

Website: https://www.unemyr.com/home/

Blog: https://www.unemyr.com/blog/

Books: https://www.unemyr.com/books/ Data Driven Marketing with Artificial Intelligence and The Internet of Things – The Next Industrial Revolution Has Begun

Marketing Automation Made Easy Course:

One thing Magnus did not mention on the show, which I believe is an excellent resource for you to check out is Magnus new online course – Marketing Automation Made Easy. There seems to be a huge need for more education on marketing automation, and who better than to do address this problem then Magnus.

Here is my affiliate link to take advantage of Magnus’s course -> Marketing Automation Made Easy

Alright guys, that is all I have for you today. Thank you so much for tuning in. Be sure to join us again next week as we will continue on with some more awesome creative marketing ninja tips for your business. And again, if you or someone you know needs some creative marketing assistance to take your coaching, consulting or even your agency to the next level, then text the code word “strategy” to 31996 from your mobile phone to secure your spot for your free strategy call with me today.

I will continue the tradition of closing out by stating to go out and practice your ABC’s to success. Yes, always be closing, but also, always be creative and take action!

Talk next week.