#99: How to Convert Your Website Traffic Using the RIGHT Copy

How to Convert Your Website Traffic Using the RIGHT Copy - Liz Theresa - The Creative Marketing Zone.jpg

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Howdy, everyone! How is your week going? If this is your first time tuning into The Creative Marketing Zone Podcast then welcome! My name is Eric Koch (rhymes with watch) and this is the weekly podcast for all things creative to help you get into the creative marketing zone for your business.

Each week I bring on a new guest who comes on and shares their weekly ninja hacks to help you grow your business. And I get to learn along with you on this journey, which I think is super cool and fun!

If you are a repeat listening friend of the show then welcome back! As always, I am super thrilled you have chosen me to be in your ear wherever you are. And as you know, this show is now inching its way towards the two-year mark and I am just amazed at how this show has progressed since episode numero uno.

I often joke about this now, but I cringe when I listen to the first 30 or 40 episodes. I was a nervous wreck behind the mic, often times sweating profusely underneath my armpits.

But today I am much more relaxed and comfortable behind the mic and having fun. I have also made a lot of improvements to the show since the first episode, so I imagine more will take place as the show continues to evolve.

So before I give a quick primer of what to expect for today’s exciting show, if you can do me a huge favor and show your support by subscribing to my podcast on your favorite podcast player so you can be alerted of new episodes each week.

And if you can drop me a review on iTunes please do so! Reviews mean a ton for the show as it helps to lure in more awesome folks like yourself eager to learn some creative marketing hacks to help grow their empires.

If you do leave me a review, then do me a huge favor and let me know on social media. I am mostly active on Instagram at TheCreativeMarketingZone, LinkedIn, Twitter, and Facebook. You can also email me directly at Eric@TheCreativeMarketingZone.com and I will be sure to give you a special shout out.

Now guys, today I am super thrilled to bring on Liz Theresa of LizTheresa.com and host of the Liz on Biz Podcast!

You guys are in for a special treat today because Liz is not only fun to chat with, but also super knowledgeable when it comes to web copy that converts.

You will get to hear more from Liz in a few moments about her story on why and how she got into her line of work.

But to give you a high-level overview, she proudly works with entrepreneurs in personal finance, health and wellness, fashion & beauty, and leadership development to build the type of brands that are “so hot that they will attract leads like Taylor Swift attracts bad boyfriends.” And this is done by “creating websites that reflect the YOU of your business and use highly-converting, non-cheesy copy to get your target market to DO the things we want them to do.”

Not only does Liz talk the talk, but she also walks the walk. She’s been featured in major media publications, including being named the Featured Women Business Owner in WEUSA, Elephant Journal, nominated for a Web Design Award by FINCON for StefanieOConnell.com, Elite Daily, CEO Blog Nation, and more.

Liz is here with us today to dissect some of the most critical components of your website, copy tips that can help drive more web conversions including specific trigger words, and so much more.

Now, this episode today guys is brought to you by The Creative Marketing Zone Roadmap.

As you may or may not know, I work with a lot of coaches, consultants, marketers, and agency owners when it comes to helping them put together creative marketing campaigns that help drive more visibility and exposure, engagement with their target audience, leads, and sales for their business.

If you or someone you know is feeling overwhelmed or confused when it comes to marketing your business, are tired of throwing pasta noodles on the wall to see what sticks with your marketing, or you would just like to learn more about some cutting-edge stuff that will take your business to the next level then do yourself a huge favor.

If you are on your mobile phone tuning into this podcast or have your mobile phone nearby, then simply text the code word “strategy” to 31996 right now and I will send you the link to schedule your free creative marketing strategy call with me. February was a busy month with calls but March has just opened up so definitely take advantage of this free cool offer.

On our call together we will get the opportunity to connect, learn more about your business, and I will provide recommended strategies and tactics to help you get to where you want to go – for free! I also provide a recommended blueprint or roadmap, which is basically a detailed step-by-step marketing plan, which we can talk more about if there is a need.

Again, simply text the code word “strategy” to 31996 to get the link to set up the free call with me. I look forward to connecting with you and learning more about your business!

Alright, guys, we have an awesome show to conduct! So without further ado, let’s welcome Liz to the show!

Tune in Below 👇

Also Available to Listen/Download in iTunes | Google Play Store | Stitcher Radio | Spotify | And More!

Key Takeaways:

  • I loved listening to Liz’s story and her early ambitions in show business and how she got into marketing from her parent’s business and learning on her own.

  • The changes Liz has seen over the past seven (7) years since starting her company when it comes to personal branding.

  • The differences in websites in today’s age when it comes to brick and mortar versus personal brands. Personal brands don’t need to talk big – talk like yourself – who are you trying to impress? It's best to write in the first person like you are writing to your friend when it comes to your copy. Again, this is all about who you are trying to attract. 

  • What to include on the About Page. Lull them into security, introduce yourself shortly at the top, “You are in the right spot, if...” Talk about specific experiences, problems, and thoughts you solve for your audience. Then transition into the “why.” Here’s why I know what you are experiencing – this is your opportunity to tell your story to relate. And then you can wrap everything up with a call to action.

  • Clarity over cleverness is better over time when it comes to triggering words – use simple words. This comes from Marie Forleo. Read back what you are saying – if you are using words like, “esoteric” then it may be time to re-write your copy in a simpler form. Use your trigger words in your copy as seasoning, don’t overdo it and know your demographic when using certain words. For instance, skyrocket and hacks may work for 20-30 years olds, but not for the 50 and up age group.

  • Keep your menu as concise as possible and call things as they are. Instead of calling your blog “journal” just call it “blog.” Keep your menu items to five or six – max.

Alright guys, that is all I have for you today. Thank you so much for tuning in. Be sure to join us again next week as we will continue on with some more awesome creative marketing ninja tips for your business. And again, if you or someone you know needs some creative marketing assistance to take your coaching, consulting or even your agency to the next level, then text the code word “strategy” to 31996 from your mobile phone to secure your spot for your free strategy call with me today.

I will continue the tradition of closing out by stating to go out and practice your ABC’s to success. Yes, always be closing, but also, always be creative and take action!

Talk next week.

How to Connect With Liz Theresa

Website: www.liztheresa.com

Tune in -> Liz on Biz Podcast: https://liztheresa.com/podcast-archive/